Sunday, February 12, 2012

Disney, Universal, and MGM, among others have movie studios in Hollywood. Each of these major studios also has?

Disney, Universal, and MGM, among others have movie studios in Hollywood. Each of these major studios also has one or several subsidiary studios. Disneys, for example has Touchstone .What, market structure best describes these movie production companies? Consider the movies that have come out under the Disney name and those that have come out under Touchtone. Are they different?Disney, Universal, and MGM, among others have movie studios in Hollywood. Each of these major studios also has?The Touchstone label was originally created by Disney to allow the studio to release movies which weren't rated G. The original Walt Disney label was aimed strictly at children %26amp; families, and the brand was synonymous with squeaky clean films.



One executive remarked that families trusted the Disney name so much, that "if Disney release "Deep Throat" under the Walt Disney label, mothers would probably take their kids to see it." They didn't want to risk losing that trust by putting out movies with more controversial content, so they created Touchstone to release other kinds of films. For example, one early Touchstone hit, "Splash", contained a small amount of nudity, something they wouldn't have considered including in a Walt Disney film back then.
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